5 Top Real Estate CRM in Dubai
5 Top Real Estate CRM in Dubai
In Dubai’s high-stakes real estate market, where speed, precision, and personalized service define success, having the right CRM isn’t just helpful—it’s essential. As property managers, developers, and agents juggle growing portfolios and rising client expectations, the smartest teams are turning to powerful CRM platforms to stay ahead of the curve.
EstateRay, crafted by Azdan, is more than a property management tool — it’s the leading real estate CRM in Dubai built on the robust foundation of NetSuite. Designed for landlords, real estate investors, and property management firms in the UAE and the wider GCC, EstateRay transforms the way professionals manage, analyze, and grow their property portfolios.
As one of the top NetSuite partners in the GCC, Azdan built EstateRay to serve a new generation of real estate professionals who demand more than spreadsheets and manual processes. With EstateRay, you get a powerful real estate CRM that delivers portfolio intelligence, tenant engagement, and leasing lifecycle automation — all in one platform.
Why real estate leaders in Dubai are switching to EstateRay:
✅Purpose-Built Real Estate CRM
Track leads, manage tenants, and oversee the full leasing lifecycle — all in one centralized, cloud-based system.
✅Unified Property & Tenant Dashboard
Gain complete visibility over units, leases, payments, and communications with a user-friendly interface.
✅Automated Rent & Maintenance Workflows
Streamline rent collection, maintenance requests, and vendor coordination for smooth daily operations.
✅Real-Time Performance Analytics
Monitor occupancy, rental yields, and ROI with actionable insights to drive smarter decisions.
EstateRay isn’t just a solution — it’s a complete real estate CRM transformation engine.
Whether you’re a Dubai-based developer, a property management firm in Riyadh, or a real estate investor in Kuwait, EstateRay gives you the NetSuite-powered tools to scale faster, operate smarter, and engage tenants better — all through a connected, cloud-native CRM platform.
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PropHero CRM is a cloud-based, UAE‑focused real estate CRM designed specifically for agents and agencies operating in Dubai and across the UAE. It streamlines property workflow—from listing to deal closure—while integrating deeply with local real estate portals
Key Features
✅ Listings & Lead Management
Manage property listings and capture leads from all channels, with direct posting to Property Finder, Bayut, and Dubizzle.
✅ Automated Workflows & Productivity Tools
Automate tasks like lead assignment, follow-ups, reminders, pipeline movement, and matching properties to clients.
✅ Communication & Marketplace Integration
Instantly share properties via WhatsApp, log calls, track interactions, and maintain consistent portal listings.
✅ AI‑Powered Projects Module
Upload brochures for PropHero’s AI to auto-extract project details and generate structured listings.
✅ Reporting & Analytics
Access dashboards, lead tracking, agent performance reports, and analytics to drive data-informed decisions.
🔗 References
🌐 Website: https://www.prophero.net
💼 LinkedIn: https://www.linkedin.com/company/prophero-crm
CRM i3, developed by Bricks Technologies Systems in the UAE, is a web-based CRM solution suited for small to mid-sized businesses. While not designed exclusively for real estate, its lead management, pipeline tracking, workflow automation, and contact analytics make it a good fit for real estate and property management firms in Dubai.
Key Features
✅ Contact & Lead Management
Manage contacts, capture leads, track opportunities, and visualize pipelines with customizable dashboards and workflows.
✅ Sales & Marketing Automation
Automate sales follow-ups, email campaigns, task assignments, lead scoring, and forecasting workflows.
✅ Reporting & Analytics
Generate real-time sales reports, performance insights, and interactive analytics to drive strategic decisions.
✅ Workflow Automation & Roles
Set up task triggers, role-based access, and automation flows to streamline lead distribution and client outreach.
🔗 References
🌐 Website: http://crmi3.com
💼 LinkedIn: (not publicly listed)
CentraHub CRM by Focus SoftNet is a cloud-based, customizable CRM platform used across industries including real estate, and supports UAE operations. It blends sales, marketing, service, analytics, and workflow automation into one unified interface—making it a potential real estate CRM in Dubai solution.
Key Features
✅ Lead & Contact Management
Capture and manage leads, track opportunities, build contact segments, and maintain a full 360° view of clients—ideal for a real estate CRM in Dubai.
✅ Sales & Marketing Automation
Create workflows for lead assignment, email/SMS campaigns, forecasting, and pipeline movement—streamlining real estate tasks in Dubai.
✅ Reporting & Analytics
Use custom dashboards and real-time analytics to monitor leads, agent performance, campaign ROI, and revenue trends—essential for any real estate CRM in Dubai.
✅ Workflow Automation & Role-Based Access
Define triggers, automate assignment and task flows, and set permissions by role or territory to suit dynamic real estate teams.
🔗 References
🌐 Website: https://www.centrahubcrm.com
💼 LinkedIn: https://www.linkedin.com/company/centrahubcrm
Behomes CRM is a Dubai-based proptech platform designed specifically for real estate agents and developers operating in the UAE. With a robust off-plan property database, AI-driven listing tools, virtual tour integration, and custom presentation generation, it stands out as a dedicated real estate CRM in Dubai.
Key Features
✅ Interactive Property Map & Extensive Database
Includes an interactive Dubai map featuring thousands of off-plan projects and key developer contacts.
✅ Automated Presentations & Virtual Tours
Create personalized property presentations, virtual reality tours, or PDF links for clients in seconds.
✅ AI-Powered Property Matching
Voice-input based AI suggests client-specific properties and generates ready-to-send presentations automatically.
✅ Sales Funnels & Lead Management
Offers customizable pipelines covering off-plan, rentals, secondary markets, and mortgages—plus lead capture and distribution automation.
🔗 References
🌐 Website: https://behomes.tech
💼 LinkedIn: https://www.linkedin.com/company/behomes
In brief
Whether you’re managing off-plan sales, rental portfolios, or large-scale developments, choosing the right real estate CRM in Dubai can streamline your operations, improve client engagement, and unlock long-term growth. From local solutions like Behomes, CRM i3, PropHero, and CentraHub to global platforms like Salesforce and Microsoft Dynamics, today’s top CRMs offer automation, AI-driven insights, and full lead-to-close visibility—turning everyday interactions into strategic advantages in a fast-moving property market.
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